Press Release

CFP Foundation Supports College Signing Day

IRVING, Texas – The College Football Playoff (CFP) Foundation announced today its support of College Signing Day in coordination with the Reach Higher initiative, the Better Make Room campaign and The national day of recognition, taking place on Friday, May 5, celebrates scholars who display hard work in the classroom, expanding their opportunity to enroll and succeed in college.

The Reach Higher initiative was launched in 2014, by former First Lady Michelle Obama to encourage students to pursue an education past high school. As part of this initiative, College Signing Day was created to acknowledge students across the country making the commitment to a four-year university, community college or professional training program. Better Make Room, a public awareness campaign, launched in 2015 to further the mission of Reach Higher, amplifying the visibility of College Signing Day.

In 2017, more than 1,300 College Signing Day events will take place in schools and community centers across all 50 states. The star-studded marquee event will be hosted by MTV and held at The Public Theater in New York City. More than 200 students from New York City high schools are expected to attend.

“The CFP Foundation is thrilled to be part of this national movement,” said Britton Banowsky, Executive Director of the CFP Foundation. “Promoting a college-going culture has been key to our mission and College Signing Day is a tremendous representation and celebration of students making the commitment to continue their education.”

To aid in the advancement of a college-going culture, the CFP Foundation donated $100,000 to this year’s College Signing Day initiative through, offering 200 schools the ability to obtain a $500 grant for supplies needed to host their College Signing Day celebration.

“After last year’s College Signing Day event, Mrs. Obama received feedback from hundreds of teachers and counselors who expressed concerns about having to pay for their school’s events out of their own pockets,” said Eric Waldo, Executive Director of Reach Higher. “In order to address this need, the CFP Foundation and stepped up and announced a partnership with Better Make Room to provide funds for public schools hosting College Signing Day to pay for food, banners, signs and college gear via”

"We're so grateful for the College Football Playoff Foundation's support, which will help bring College Signing Day to thousands of students across the country," said Charles Best, founder of "Getting students into college is a community effort, and we're excited to join this coalition working to make the future brighter for so many young people."

To join the conversation, use the hashtag #CollegeSigningDay and follow the CFP Foundation’s Extra Yard for Teachers platform on social media (Facebook/Twitter/Instagram: @CFPExtraYard).