Press Release

College Football Playoff Extends Kelly's Agreement, Promotes Brock

IRVING, Texas – College Football Playoff (CFP) Executive Director Bill Hancock announced that Chief Operating Officer Michael Kelly has received a three-year contract extension, and Laila Brock has been promoted to senior director for operations and logistics.   

Kelly’s new agreement will extend through June 2020.  He was the CFP’s second staff member, having joined Hancock in December, 2012. He manages the games and all related activities, is primary liaison with the bowl games, works with the selection committee, television and the CFP Foundation, and is the staff’s point person for the selection of sites for the national championship game.

“Michael’s experience, intuition and work ethic got the CFP off to a great start,” Hancock said. “With very little precedent to build on, he created a first-class event from scratch. He has earned the respect of everyone in our business, and we are delighted he will be with the CFP for a long time.”

He is a graduate of Wake Forest University where he worked as the Director of Athletic Operations and Facilities. He was Associate Athletic Director at the University of South Florida and senior associate commissioner of the Atlantic Coast Conference. In addition, he has served as president of three Super Bowl host committees and the 1999 Final Four host committee. 

Brock was previously director of operations and logistics. She will continue as primary liaison with the participating teams and producer of fan events such as the Playoff Fan Central fan festival and AT&T Playoff Playlist Live! concert series, both fixtures of championship weekend. She will also join the staff team that provides support to the selection committee.

Brock joined the CFP staff in August, 2013. She was previously director of events and team operations for the Orange Bowl Committee and played an instrumental role with the logistics for seven Orange Bowl games and two BCS National Championship Games. 

Before joining the Orange Bowl staff, she served as an academic coordinator for football at Florida Atlantic University and as an assistant director for the National Consortium for Academics and Sports (NCAS). Brock is a graduate of Penn State, where she was a track and field student-athlete and served as a team captain.  

“Laila has displayed leadership, creativity and a knack for getting along with constituents,” Hancock said. “We are proud that she has this new opportunity.”

She joins the CFP senior staff that also includes Hancock, Kelly, Chief Financial Officer Dave Marmion, Senior Director of Communications and Brand Management Gina Lehe, and Senior Director of Marketing and Strategic Partnerships Alfred White.