Bill Hancock, Executive Director of the College Football Playoff, announced today that Ken Elder has been named Senior Director of Marketing and Strategic Partnerships.
“Ken brings a great deal of direct experience that will serve the College Football Playoff well — from Super Bowls to bowl games to campus,” Hancock said. “He is a welcome addition to the exciting team we are building.”
In his new role, Elder will oversee the sales and marketing efforts for the organization focusing on overall sponsor coordination and activation, the development of a corporate hospitality program, premium seating and event sponsorship sales.
“I’m excited to be joining the College Football Playoff team and look forward to assisting in the creation of comprehensive sales and marketing initiatives,” Elder said. “The Playoff has a myriad of extremely marketable assets at its disposal that will create exciting partnership opportunities.”
Elder boasts a wealth of experience at the highest levels of sports having directed or consulted on sales and marketing efforts for six Super Bowl Host Committees over the last 12 years. On the collegiate level, he has worked for three bowl games and three NCAA Division I athletic departments — most recently having served as an associate athletic director at the University of North Carolina at Asheville. He also worked for the Florida Gator Network, served as general manager for Miami Hurricanes Radio Network and worked on coaches’ shows for Texas A&M University and the University of Pittsburgh.
Since 2009 Elder has presided over his own sports marketing company based in Boca Raton, Fla., which specializes in sponsorship sales representation, retail ticket promotion execution, event management and consulting. His clients have included the New Orleans Super Bowl XLVII Host Committee, North Texas Super Bowl XLV Host Committee, Orange Bowl Committee and Florida Citrus Sports. Earlier this year he assisted in the development and management of the Championship Fan Experience in Miami Beach, Fla. as part of the Discover BCS National Championship Game festivities in South Florida.
Elder, a native of West Virginia, holds a bachelor’s degree in business administration from Florida Atlantic University and a master’s in sports administration from St. Thomas University. For the last seven years, he has served as an adjunct professor in Florida Atlantic’s MBA in Sport Management program. He will begin his role with the Playoff in early September.