Sponsorships Overview

Playoff Fan Central

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January 6th-8th, 2017 • Tampa Convention Center
Estimated 30,000+ total attendance

General Overview

300,000 square feet, family-friendly entertainment, interactive activities, food and beverage, youth sports clinics and pep rallies.

Playoff Fan Central Assets

    • Display space (sponsor is responsible for all activation costs)
    • Logo included on event signage placed throughout the venue
    • Sponsorship of Interactive Event or Attraction – Logo included on a Playoff Fan Central interactive event or attraction, including logo prominently placed on the interactive/attraction identifying marker as well as two (2) sponsor logos on interactive/attraction
    • Sponsor recognition/logo in select Playoff Fan Central advertising, which may include newspaper, television, radio, digital, rack cards and event posters

AT&T Playoff Playlist Live!

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January 6th-8th, 2017 • Curtis Hixon Park • Free Admission

Estimated 30,000+ over the three days

General Overview

National recording artists, diverse genres of music, interactive programming and sponsor activations.

AT&T Playoff Playlist Live! Assets

    • Display space, sponsor is responsible for all activation costs
    • Logo included on event signage, placed throughout the venue
    • Sponsor logo display on concert video boards, a minimum of six (6) times, ten second (:10) display, each day of the event (see bottom right photo)
    • Sponsor recognition/logo in select Playoff Playlist Live! advertising, may include newspaper, television, radio, digital, rack cards, and event posters

 

Championship Tailgate

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January 9th, 2017 • Outside of Raymond James Stadium • Admission is Free with Game Ticket

Estimated 50,000+

General Overview

National recording artists, food and beverage, skill games, zip line and more.

Championship Tailgate Assets

    • Display space (sponsor is responsible for all activation costs)
    • Logo included on event signage throughout the venue
    • Public Address Announcements – Recognition as an event sponsor
    • Spots on event video board to run throughout the day
    • Logo on video board
    • Sponsor recognition/logo in select Championship Tailgate advertising, may include newspaper, television, radio, digital, rack cards, and event posters
 

College Football Playoff Foundation Events

Taste of the Championship

January 8th, 2017 • Florida Aquarium

Estimated attendance – 500

Taste of the Championship Assets

  • Opportunity to sponsor a chef station
  • Logo presented on supporting partners page of event program and on banners and/or video slides at event with other supporting partners
  • 30 tickets to the event

Extra Yard for Teachers 5K & Fun Run

January 8th, 2017 • Downtown Tampa

Estimated attendance - 1,000+

Extra Yard 5K Assets

  • Recognition as supporting partner of event
  • Logo on event signage with other supporting partners
  • 30 complimentary entries into race

 

Digital Assets

COLLEGEFOOTBALLPLAYOFF.COM

  • Sponsorship opportunities include:
    • Placement of logo on home pages
    • Homepage takeover
    • Social tray integration
    • Placement of logo on CFP rankings page

CFP Gameday Mobile App

  • Strategic integration of sponsor ad, options include: splash screen, navigation screen, match up header and/or interstitials

Social Media

  • Sponsor promotional opportunities in conjunction with sponsor initiatives include:
    • Twitter mentions
    • Facebook posts
    • Instagram posts
 

Contact Info

For additional information on sponsorship opportunities, please contact:

Ben Habern, Marketing and Strategic Partnerships

Phone: 469-262-5216

Email: bhabern@collegefootballplayoff.com