Rich Clark serves as the Executive Director of the College Football Playoff (CFP), guiding the organization through a period of growth, modernization, and unprecedented national visibility. Since taking the helm of the organization in June of 2024, Clark has quickly distinguished himself as a thoughtful, forward-looking leader, committed to elevating the postseason experience for student-athletes, institutions, and fans alike.
Clark assumed leadership as the CFP entered its expanded 12-team era—an evolution that reshaped competitive dynamics and national interest. In his first season, he prioritized ensuring that the expanded format delivered on its promise of greater opportunity and broader access. Under his direction, the CFP successfully executed the largest FBS postseason on record, managing the increased operational complexity of the first-ever on-campus playoff games, with expanded quarterfinal and semifinal games played at bowl sites. The result was college football’s most watched postseason ever.
Clark also focused on enhancing the student-athlete experience, emphasizing hospitality and the traditions that make the postseason unique. He guided improvements to team operations, travel logistics, and on-site support, helping create a championship environment that reflects the significance of the moment for participating programs.
Clark joined the CFP after a distinguished 38-year career in the Air Force, retiring with the rank of Lieutenant General. He most recently served as Superintendent of the U.S Air Force Academy, where he directed a four-year regiment of military training, academics, athletic and character development programs leading to a Bachelor of Science degree and a commission as a second lieutenant in the U.S Air Force and U.S. Space Force.
Prior to his assignment at the helm of the Air Force Academy, Clark served as the U.S Air Force Deputy Chief of Staff for Strategic Deterrence & Nuclear Integration at the Pentagon and was selected as a White House Fellow to serve as a key advisor to the Secretary of Labor.
Clark served three combat tours and received numerous awards and decorations during his career, including the Distinguished Service Medal and the Distinguished Flying Cross.
Clark attended the U.S Air Force Academy, where he was a four-year letter winner as a linebacker and defensive lineman for the football team. In 1985, the Falcons finished his senior season with a 12-1 overall record, a Bluebonnet Bowl win over Texas, and a final ranking of No. 8 in the AP Poll and No. 5 in the Coaches Poll.
He and his wife, Amy, have a son, Milo, and a daughter, Zoë.
