The specially designed merchandise pays homage to Miami culture and gives back to the community.

MIAMI and ATLANTA (January 14, 2026) – In celebration of the College Football Playoff (CFP) National Championship taking place in Miami Gardens, the CFP and its licensing agent, CLC, have partnered with GRAMMY® Award winning superstar and philanthropist Pitbull to create an exclusive merchandise collection.

Also known as Mr. 305, a nod to the original telephone area code for the city of Miami, Pitbull worked alongside CFP licensee '47 Brand to create the limited-edition product drop, which features original designs inspired by Pitbull's own take on the intersection between college football, South Florida and the national championship game.

"Bringing together the CFP, an iconic global artist, and the energy of Miami allows us to connect with fans beyond the game itself, celebrate the unique spirit of the host city, and create something memorable that represents the excitement and passion of the Playoff," said Rich Clark, Executive Director of the College Football Playoff. "The specially curated collection delivers a Miami flare to our CFP merchandise offerings while supporting the culture and community of our host city."

Royalties generated from the sale of College Football Playoff merchandise help fund the CFP Foundation's community engagement initiative, Extra Yard for Teachers. The CFP partnership with Pitbull also includes grant funding, educator recognition, and additional collaborations with his SLAM Foundation, which supports the expansion of K-12 tuition-free, public charter schools in underrepresented communities nationwide, starting with the first school opening in Miami in 2012.

The designs include vibrant colors and graphics that provide a fashionable take on the CFP experience. One design in the collection will be uniquely available to teachers attending this year's Extra Yard for Teachers Summit on Saturday, January 17, 2026. Pitbull will be speaking at the event to share his personal story of the teachers who positively shaped his journey.

"When you think of Miami and its dynamic, diverse culture, there's no better representation than Pitbull," said Nicole Armentrout, SVP of Marketing for CLC. "His global impact and dedicated following align perfectly for this CFP merchandise collaboration, and we are excited to help deliver this unique, fun collection of products to fans."

The Pitbull x College Football Playoff merchandise collection will be available for purchase in the CFP Shop within Playoff Fan Central, a free family-friendly event that will be held January 16-18 at the Miami Beach Convention Center, as well as online at shop.collegefootballplayoff.com.

   
About the College Football Playoff
The College Football Playoff (CFP) is the event that crowns the national champion in college football. The CFP selection committee ranks the top 25 teams at the end of the regular season. The five highest ranked conference champions and the next seven highest-ranked teams are seeded into a 12-team bracket based on the final ranking, with the four highest-ranked teams receiving a first-round bye. The teams ranked Nos. 5-12 play in the CFP First Round, with the higher seeds hosting the lower seeds. The Playoff Quarterfinals and Playoff Semifinals rotate annually among six bowl games – the Goodyear Cotton Bowl Classic, Vrbo Fiesta Bowl, Capital One Orange Bowl, Chick-fil-A Peach Bowl, Rose Bowl Game presented by Prudential and the Allstate Sugar Bowl. The College Football Playoff National Championship will be on Monday, January 19, 2026, at Hard Rock Stadium in Miami Gardens, Florida. For additional information on the College Football Playoff, visit CollegeFootballPlayoff.com.

About Pitbull
Armando Christian Pérez, Pitbull, invites disruption on a global scale as a GRAMMY® Award winning independent international superstar, education ambassador, entrepreneur, and motivational speaker. With billions of audio streams, video views, and hundreds of gold and platinum certifications, his career stands as one of the most impressive in music history. Pitbull's signature "EEEEEEEYOOOOOO" grito (yell) is one of fewer than 40 sound trademarks protected by the U.S. Patent and Trademark Office (USPTO). Beyond music, Pitbull has built a diverse business portfolio. He founded the record label Mr. 305, Inc., and created Voli 305 Vodka. He also launched Globalization, a SiriusXM channel featuring global rhythmic hits. Pitbull made history by partnering with Florida International University (FIU) to rename its football stadium "Pitbull Stadium," the first athletic venue named after an artist. He founded SLAM!, a tuition-free public charter school network recognized globally as a leading education organization. Pitbull continues to push boundaries and inspire millions worldwide, marking a profound cultural impact and unique legacy across entertainment, business, education, and beyond.

About CLC CLC is the nation's leading collegiate trademark licensing and marketing company, representing nearly 800 collegiate brands, including universities, conferences, bowls, the NCAA, the College Football Playoff, the Heisman Trophy, and other top collegiate properties. With a network of over 4,000 licensed manufacturers and relationships with more than 100,000 national, regional, and local retailers nationwide, the company is uniquely positioned to deliver fan connections and brand visibility for institutions through data-driven, customized solutions that include impactful licensed merchandise strategies and innovative marketing platforms to navigate the ever-evolving consumer and retail marketplace. Founded in 1981, CLC is a part of Learfield, the leading media and technology company powering college athletics.