CFP's Sam Berman Named 2026 Rising Star by Women Leaders in Sports
10/13/2026 1:00:00 PM | General
Sam Berman, Events and Hospitality Coordinator for the College Football Playoff, was recognized today as the 2026 Rising Star by Women Leaders in Sports as part of the organization's BSN SPORTS Awards. The awards ceremony served as a centerpiece at the 2026 Women Leaders in Sports National Convention in Chicago.
Since joining the CFP in 2024, Berman helps plan and execute private events and VIP hospitality operations that surround one of the sport's biggest stages. A native of Portland, Oregon, Berman coordinates logistics and carries out a hospitality program for designated VIP guests. For every event she works on, Berman manages the details that keep things running smoothly, including attendee rosters, hotel rooms, transportation, gifting, digital ticketing, sponsor-donated product, BEOs, and meeting materials. She also helps produce the organization's invitation-only special events and provides administrative support for her department. Beyond event logistics, she oversees volunteer programs alongside the host committee for each CFP National Championship, making sure each one is properly staffed and that volunteers receive the technical and guest services training they need. She also supports the planning and executing the Future Host program for the national championship game.
Women Leaders in Sports presents its awards annually as part of its mission to champion the women shaping the sports industry and to develop those who will lead it in the years ahead. The BSN SPORTS Rising Star award recognizes early-career professionals who are already making a measurable impact on the sports industry. Qualifications include:
- Demonstrates Ambition: Shows a clear interest and drive to pursue a career in the sports industry.
- Leadership Potential: Displays early signs of leadership, initiative, and the ability to make an impact in their role.
- Commitment to Growth: Actively seeks professional development and shows promise for continued success and leadership in sports.
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