Cole Schmitt re-joined the College Football Playoff staff as its Communications and Content Coordinator in May 2025 after spending the previous year as the CFP’s Tom Mickle Social Media and Communications Intern. During his internship, the CFP saw a year-over-year increase in social media followers of 53%, impressions (151%) and engagements (55%).
A native of Manhattan, Kansas, Schmitt earned his bachelor’s of science degree in marketing from Clemson, where he was a four-year social media and communications intern for the Tigers’ athletic programs. Before joining the CFP as an intern, he also served as a content correspondent at the CFP Semifinal at the Capital One Orange Bowl.
