Michael Bos joined the College Football Playoff in 2018 and serves as Senior Director of Premium and Ticket Sales Operations. Prior to joining the CFP, he spent nearly three decades with Texas Athletics at the University of Texas at Austin , holding key leadership roles across ticketing, the Texas Box Office, sports video, and information technology.
Bos began his career in the Texas Athletics ticket office before a brief stint in the private sector managing web development. He later returned to Texas, where he advanced into broader administrative roles within the athletics department.
Bos holds a bachelor's degree from Calvin University and a master's degree in Sports Administration from the University of Texas. He and his wife, Cheryl, have three children: twin sons, David and Christian, and a daughter, Svetlana.
