Michael Bos joined the College Football Playoff in 2018 and currently serves as Director of Premium and Ticket Sales Operations. Prior to this role, he was the Senior Associate Athletics Director at the University of Texas at Austin, where he held a variety of leadership positions across ticketing, the Texas Box Office, sports video, and information technology.
Bos began his career in the Texas athletics ticket office before a brief stint in the private sector managing websites for an insurance company. He later returned to Texas, where he advanced into broader administrative roles within the athletics department.
Bos holds a bachelor's degree from Calvin College and a master's degree in sport management from the University of Texas. He and his wife, Cheryl, have twin sons, David and Christian, who played football for Hope College, and a daughter, Svetlana.
