CFP's Brand Identity and Logo System: Bowl Lockups
4/14/2026 11:30:00 AM | General
To visually connect the six historic bowl games that host the CFP Quarterfinals and Semifinals, a cohesive suite of bowl lockups was developed. These graphic treatments use consistent typographic systems, color palettes, and compositional rules to reinforce each bowl's individual identity while reinforcing its place within the larger playoff narrative. The lockups function as flexible assets—usable across signage, digital, and print—emphasizing hierarchy, legibility, and brand cohesion to reinforce the bowls' essential role in the journey that crowns the true national champion.
Tuesday, August 25
Tuesday, August 25
Tuesday, August 25
Tuesday, August 25
